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Pivot Health Survey Finds Short-Term Health Insurance Demand Has Increased For Uninsured

Last updated May 1st, 2020

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Customer satisfaction survey points to an overall shift in perception about how and why consumers are purchasing temporary medical insurance

NEW YORK–(BUSINESS WIRE)–Pivot Health, a division of HealthCare.com, which is a leader in technology-enabled health insurance solutions, has released new customer survey data that reveals 26% of short-term medical plan purchasers were long-time uninsured, while 29% had recently lost their insurance due to unemployment. Only 5% of purchasers had moved from an Obamacare plan to a short-term medical insurance plan. The survey also showed 75% of the people who lost employer coverage did not choose COBRA because of cost.

“Most Americans cannot afford high-cost insurance. Anything over $100 a month is too much.”Tweet this

Nearly half (46%) of members selected a short-term plan because they didn’t qualify for a subsidy or they needed something quickly. The survey also found 21% of those who purchased a short-term health insurance plan were influenced by the global coronavirus pandemic.

When asked what is the greatest concern facing the health insurance market today, survey participants said out-of-pocket costs were the No. 1 issue they are concerned about when it came to healthcare.

  • 64% are concerned about the high monthly cost of insurance.
  • 51% worry about paying for medical bills out of pocket.
  • 45% are concerned about high deductibles.

One customer said, “Most Americans cannot afford high-cost insurance. Anything over $100 a month is too much.”

“The survey data reveals that customers are more comfortable buying short-term health insurance plans than they ever have been,” said Jeff Smedsrud, chief executive officer of Pivot Health. “Since Congress has failed to pass legislation to subsidize COBRA plans, which put the entire financial burden on the employee, short-term health plans are becoming a general preference for individuals who need a budget-friendly healthcare solution as they maneuver through life transitions, unemployment or just need economical coverage.”

Download a summary of the survey findings.

About Pivot Health (a division of HealthCare.com)

HealthCare.com is an online health insurance company providing a data-driven shopping platform that helps American consumers enroll in individual health insurance and Medicare plans. HealthCare.com also develops and markets a portfolio of proprietary, direct-to-consumer health insurance and supplemental insurance products under the name Pivot Health. Founded in 2014, the company is headquartered in New York City and is backed by PeopleFund and individual investors including current and former executives of Booking.com and Priceline. HealthCare.com is a 4-time honoree of the Inc. 5000 list of America’s fastest-growing companies and has been recognized by Deloitte as one of the fastest-growing technology companies in North America. For more info, visit www.pivothealth.com.


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