® Raises $180 Million in Oversubscribed Financing Round Led by Oaktree

HealthCare Writer

Updated on March 25th, 2022

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Financing accelerates the development of’s AI platform to drive further direct-to-consumer healthcare product innovation and rapidly scale to address the massive market opportunity

NEW YORK & MIAMI–(BUSINESS WIRE)–, a leading data-driven insurtech platform, announced today the closing of $130 million in Senior Non-Convertible Preferred and more than $50 million of Series C Preferred equity in an oversubscribed round led by funds managed by Oaktree Capital Management, L.P. (“Oaktree”). Existing investors Axis CapitalSecond Alpha and Link Ventures participated in the financing, as did founders. With this new funding round, the team is committed to changing the U.S. consumer’s relationship to their healthcare, creating solutions that make it easy to discover, choose, buy and use health insurance and other healthcare-related products – across every life-stage.

“We are thrilled to partner with premier investors who recognize that is positioned for its next phase of explosive growth,” said Don Loonam, Chief Executive Officer of “There is a crisis of cost, transparency and access stemming from complexity and a slow pace of change in healthcare and health insurance. The consumer is at the center of our offering, and our ultimate product is their end-to-end healthcare experience. We aim to create an iterative relationship with the consumer that will span decades, improving lifelong wellness.”

Leveraging its deep data assets and AI algorithms, matches individuals to an increasingly wide array of products in the healthcare space, including its own proprietary insurance plans and customizable insurance product bundles. Focusing on doing better for consumers, the data-driven platform includes easy-to-use multi-product purchase options in one single transaction, as a result, the company is growing rapidly. In the last year the company has helped millions of people connect to a healthcare product and consistent improvements in consumer experience have resulted in direct-to-consumer enrollments up 97% in 2021.

“ is changing consumer behavior by disrupting the U.S. healthcare markets, creating new products and efficiencies with the objective of empowering consumers,” said Oaktree’s Brian Laibow. “Oaktree is excited to partner with the team to continue scaling the company in its next phase of growth.”

“We’ve partnered with since 2016 and have witnessed the company’s tremendous growth over the last couple of years,” added AXIS Capital’s Linda Ventresca. “The company’s ability to rapidly develop new proprietary insurance products and its innovative distribution model, along with its ability to quickly scale with the use of technology, allows it to solve complex challenges in the health insurance ecosystem.”

The company plans to accelerate its investment in data science, product development, and engineering and will also hire for several key roles as it works to close the gap between healthcare consumers’ needs and their access to the best options.’s distributed workforce of more than 370 employees has increased 130% since January 2021. The team is based in more than 15 states, as well as Guatemala, Thailand, and the Netherlands. The original co-founders of, including Jeff Smedsrud, Jose Vargas and Howard Yeh all remain active in senior leadership roles within the company. In conjunction with the financing round, Brian Laibow, Managing Director and Co-Head of North America for Oaktree’s Global Opportunities strategy, and Linda Ventresca, Chief Strategy Officer for AXIS Capital, a leader in specialty insurance and global reinsurance, have joined the Board of Directors.

About® is a digital healthcare platform connecting consumers, service providers and payors with the goal of bringing simplicity and transparency to an industry famous for its complexity and opacity. also develops and markets a portfolio of proprietary, direct-to-consumer insurance and pharmacy plan products. Founded in 2014, the company is headquartered in New York City and Miami, Florida. For more info, visit

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