Crosses Significant Independent Broker Milestone

HealthCare Writer

Updated on March 25th, 2022

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Number of insurance brokers contracted with the company achieves benchmark level

New York, N.Y., Feb. 20, 2020 –, a leader in technology-enabled health insurance solutions, today announced that its insurtech business, operating under the name Pivot Health, has crossed an important business milestone, reaching over 10,000 independent brokers under active contract to sell its proprietary health insurance plans through its enrollment platform. Launched in 2016, Pivot Health grew its contracted agent pool more than 106% between 2017 and 2018, and by 50% between 2018 and 2019, breaking landmark outcomes.

“Helping brokers serve customers better, and be more efficient, is a central mission of ours,” said Jeff Smedsrud, Co-Founder of and CEO of Pivot Health. “We believe customers deserve the opportunity to shop for health insurance through an omnichannel experience. They can run free quotes on our website, chat with someone if they have questions or work with an independent licensed insurance agent who markets Pivot Health products. The main theme is – the customer decides how best they will be served.” plans to expand its portfolio of proprietary products and insurance plans in 2020, rolling out new short-term health insurance plans and Medicare supplement plans.

“This year we will help over 2 million Americans make better health insurance choices through our website and we will connect them with helpful licensed insurance advisors. It’s a win-win for both customers and brokers seeking alternative health insurance solutions,” said Smedsrud.

In October 2019 announced an $18 million Series B funding round to expand its health insurance solutions.

About is an online health insurance company providing a data-driven shopping platform that helps American consumers enroll in individual health insurance and Medicare plans. also develops and markets a portfolio of proprietary, direct-to-consumer health insurance and supplemental insurance products under the name Pivot Health. Founded in 2014, the company is headquartered in New York City and is backed by PeopleFund and individual investors including current and former executives of and Priceline. is a 4-time honoree of the Inc. 5000 list of America’s fastest-growing companies. For more info, visit

Media Contact: Colleen McGuire  |  | 651-338-8822

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