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Learn » Press Releases » Selected as a Red Herring 100 North America Winner; Named One of Most Exciting & Game Changing Companies in North America Selected as a Red Herring 100 North America Winner; Named One of Most Exciting & Game Changing Companies in North America

June 13, 2016 - By Ericka Gonzalez - read

Miami, FL – (June 13, 2016), a leading privately-owned health insurance search and comparison website, has been named a winner of the Red Herring 100 for North America. was recognized for its disruptive and innovative performance marketing platform built for insurance companies to target in-market, online health insurance customers and improve their member acquisition costs.


The Red Herring 100 award, celebrating the most innovative private companies, startups and technologies across their respective industries, selects winners from approximately 1,200 privately-financed companies each year in the US and Canada. Since 1996, Red Herring has kept tabs on these up-and-comers. The Red Herring editors were among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo, Skype,, YouTube, Palo Alto Networks and eBay would change the way we live and work.

“We are excited to be a winner of one of the technology sector’s most prestigious awards. This is a great tribute to our team, their hard work and disciplined approach to disrupting the very large healthcare industry. We are proving that there is a better way for consumers to buy healthcare plans and a new way for insurance companies to become more efficient in targeting and enrolling customers,” said Howard Yeh, President and Co-Founder of

According to Red Herring, selecting the winners in 2016 was especially difficult.  “The variety, depth, disruption and traction we saw from the early stage companies to those with significant scale made it one of the toughest vintages to judge,” said Alex Vieux, publisher and CEO of Red Herring. “ The North America winners are representative of the amazing ecosystem that never ceases to astound, with new and experienced entrepreneurs continuing to push the barriers of innovation. As one of the winners, should be proud of its accomplishment under such strong competition.”

Red Herring’s editorial staff evaluated companies on both quantitative and qualitative criteria, such as financial performance, technological innovation and intellectual property, DNA of the founders, business model, customer footprint and market penetration. The assessment of potential is complemented by a review of the track record and standing of startups relative to their sector peers.


Red Herring Photo




Since 2014, has emerged as one of the most-visited online health insurance destinations. The unbiased website features virtually all state-based exchange plans, federal exchange plans, many private, off-exchange plans and soon options for Medicare-eligible consumers. Using interactive tools and innovative technology, continues to grow its services to help consumers compare health insurance costs and subsidies for free, and match them to licensed agents at national call centers, web-based entities or directly with a carrier.  The goal of is to help consumers easily research information, compare health insurance quotes from insurance carriers using interactive tools and innovation, and ultimately enroll into coverage. Using trusted recommendations and a comparison-shopping experience to simplify decision-making, consumers can find the right health insurance plan that fits their lifestyles. is based in Miami, FL. For more information, visit


For press information, contact Jeff Smedsrud, co-founder at, or by phone at 612-801-8505.