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powered by health insurance experts.

Learn » Press Releases » Launches Online Publication to Bring More Transparency to Health Insurance Launches Online Publication to Bring More Transparency to Health Insurance

June 14, 2017 - By Howard Yeh - read

‘The CheckUp’ Will Feature News, Tips, and Analysis Empowering Consumers to Make Smart Decisions About Their Healthcare Coverage and Options

MIAMI and NEW YORKJune 14, 2017 /PRNewswire/ — More than one-third of Americans are unaware that Obamacare is another name for the Affordable Care Act, according to a poll conducted by Morning Consult earlier this year., a leading privately-owned search-and-discovery platform that helped more than 2 million consumers find health insurance in 2016, today announced the launch of The CheckUp, its new online publication. From individuals seeking coverage on their own to seniors exploring their Medicare options, The CheckUp will equip and empower Americans with the knowledge and insight to make better-informed decisions about their healthcare.

“When it comes to healthcare, there’s an overwhelming need right now for a resource that helps consumers make smarter, better-informed decisions about their coverage,” said Howard Yeh, cofounder and chief executive officer of “We created The CheckUp to fill this niche and to become an authoritative resource for Americans who are confused about their healthcare options. It’s a natural extension to our core business and will help us identify and educate consumers.”

The CheckUp is led by Ronald Barba, a veteran startup journalist and former Tech.Co managing editor. The site features original content and unbiased advice that helps consumers navigate the complicated American healthcare system. From tips on selecting a health insurance provider to in-depth analyses of the healthcare debates in Washington D.C., the publication intends to make healthcare easier to understand at a time when healthcare is at the forefront of the national conversation.

“Healthcare is a very difficult topic for people – it always has been. Even our lawmakers in Washington are stuck on how to deal with it, ” said Barba, director of content and founding editor of The CheckUp. “The CheckUp will work to make healthcare less ambiguous, minimize jargon where we can, provide tips on and answers to complex topics and questions, and offer in-depth analyses and guides to help consumers make smarter healthcare decisions.”

You can visit The Checkup at and read our Health Insurance 101 guide to brush up on the essentials you need to know about healthcare. Learn from experts at Decision Analytics and the Council of Affordable Health Coverage on things you shouldn’t overlook when choosing a healthcare plan, or read about what the doctors in Congress think about healthcare reform.

About is a privately-owned search-and-compare health insurance shopping platform that connects consumers with its network of licensed insurance brokers and insurance carriers. The website’s origins can be traced back to 2006, but launched as a new company in 2014 as a technology- and data-driven platform to help the American consumer efficiently compare health insurance costs and subsidies. currently serves the individual health insurance market (including both ACA and non-ACA plans) and the senior market with Medigap and Medicare Advantage coverage options. In 2016, the company helped more than 2 million people find healthcare coverage. completed a Series A round in October of 2014, raising $9.3 from current and former executives of The Priceline Group. The company has offices in New York CityMiami, and Guatemala City. For more information, visit

About The CheckUp

The CheckUp is an online publication that informs and educates American healthcare consumers through tips, analysis, and news on healthcare. Published by, a leading privately-owned consumer healthcare shopping platform, The CheckUp features exclusive content that aims to make healthcare less confusing for American consumers and to help people make better-informed decisions regarding their healthcare coverage. For more information, visit


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