Products Serving Healthcare Consumers
We are a product-focus company applying software, data, design and content to deliver on our mission. We love building online healthcare products that our users love to use.
Health Plan Search Engine
Our core product is our health plan search engine, which we believe to be the best health plan search experience for US healthcare consumers. HealthCare.com’s approach to its core search, comparison and recommendation engine embraces greater access to data, more transparency to consumers and objective recommendations. It is presented within a guided, intuitive user experience, and incorporates tools to help compare plans and enroll into coverage. We access an industry-leading database of on-exchange and off-exchange plan options. We also provide tools to help users to process this data. For example, we facilitate side-by-side plan comparisons, plus we offer free user accounts to save user profiles, plans and queries for later review.
Healthcare Information Portal
We believe that part of making good healthcare purchase decisions requires that individuals are informed about their choices. To help with this part of our mission, we deliver a leading consumer website providing healthcare content that helps to educate our users about healthcare topics. The website includes tools, calculators, videos and infographics.
Marketing Solutions for Carriers, Brokers and Agencies
Get in front of healthcare buyers on the HealthCare.com network
We are online marketing experts who have built industry-leading online businesses built around connecting online customers to the best professionals to help them.
- Engage with HealthCare.com’s in-market online audiences
- Leverage healthcare-specific targeting options built for marketers
- Close more business with industry-leading conversion rates.
- Stand out using unique advertising placements built into the HealthCare.com search and comparison experience
Consumer Acquisition Solutions for Carriers
The enrollment process is also shifting. Carriers are looking for ways to interact directly with consumers, while brokers have shifted their sales model to offer different value-added services. HealthCare.com can help both entities meet their advertising and revenue objectives through multi-faceted opportunities within the search and comparison process, introducing brokers and carriers to more perspective clients.
The Featured Ads platform is the first carrier-targeted online advertising product that delivers high-intent, plan-level consumers to insurance carriers. If you’re advertising in Google or Bing, give us a try to get targeting options and intent that aren’t possible in a general search engine.