Launches Comparison Tool To Improve How Consumers Buy Health Insurance

Miami, FL (September 29, 2014), announces the launch of its new health insurance comparison website that gives consumers more choices to research, shop and buy healthcare plans, which could lead to lowering insurance costs for millions of Americans. now features nearly 200 carriers and more than 90,000 health insurance plans. seeks to simplify the insurance purchasing process with tools that assist individuals. These tools include a tax subsidy calculator that estimates potential financial aid from the federal government, a tax penalty calculator to measure how much tax would be due if someone decided not to buy health insurance, and a shopping guide to compare various insurance plans to determine which is the best economical choice for each individual. Also, consumers will have the choice to apply online, seek counsel from a licensed agent over the phone, or schedule an appointment with a local advisor.

“ is the “Kayak” for health insurance purchases–the most comprehensive health website in the marketplace, offering simple resources to help individuals select the best health plan for them,” said Jeff Smedsrud, Co-Founder and Chief Executive Officer of “Our goal is to become a destination website for a variety of healthcare searches, similar to how travel or real estate websites aggregate thousands of options with a few clicks. Consumers will have more options, and can make better choices when applying for a health insurance plan if they start their search at

“With open enrollment beginning November 15, we hope to be a useful tool for consumers,” added Smedsrud.



Since 2006,, a privately-held technology company, is committed to improving online healthcare for U.S. consumers making purchasing decisions. Our goal is to help consumers easily research information and compare health insurance quotes from nearly 200 health insurance carriers using interactive tools and an intuitive search interface. Our comparison shopping tools simplify decision-making, allowing consumers to find the right health plan that fits their lifestyle. To provide customers a first-rate user experience, our technology uses proprietary algorithms and data to show the best and most affordable insurance options. We also offer free online calculators and shopping tools to make healthcare buying easier and more efficient. With more than one million visitors each month, we integrate with leading health insurance companies to help consumers enroll. All of’s technology, tools and services are free to consumers. For more information, visit