Announces $2.0 Million in Founders Funding to Expand Operations and Launch its Health Insurance Search and Comparison Tools

Miami, FL (May 29, 2014) the leading technology company providing solutions for consumers to compare, customize and save money on their healthcare plans, announced today a $2.0 million founders round of financing along with plans to launch its health insurance search and comparison tools ahead of the next health insurance open enrollment period. will unveil tools that allow consumers to search, compare and customize insurance plans, streamlining the process based on information the consumer provides the healthcare industry’s answer to The company is also planning to offer its own private label supplemental plans, including those that fill coverage gaps caused by high deductibles. also features a care provider directory, which now has more than 1.2 million listing profiles. The domain name was acquired by the company’s current founders in 2006 and has become a leading online healthcare destination attracting more than 1 million unique visitors per month.

We are creating a better consumer-driven experience that tailors plans to their individual needs, said Jeff Smedsrud, Chief Executive Officer of We are committed to making it easier, faster and more rewarding for people to shop for healthcare.


About is a privately held technology company committed to improving what has historically been a very complicated process of purchasing healthcare. Our mission is to build the leading trusted service to help consumers manage, customize and save money on their healthcare needs. Our highly visible web and mobile applications enable consumers to easily research and compare accurate and relevant information from hundreds of health insurance carriers in a single comprehensive, fast and intuitive interface. Along the way, provides recommendations using our proprietary algorithms and helps streamline the enrollment process.’s tools and services are made available free of charge to consumers. For more information please visit