Since 2006, has been a privately-owned, non-governmental website. (Read More)

About HealthCare, Inc.


Better choices. Better answers. Designed by you. Powered by us.

We aim to be the leading trusted service to help consumers manage, customize and save money on their healthcare needs.

We know that healthcare is complicated, and decisions are often made with imperfect information.

We apply technology, data, authoritative content, user-driven features and intuitive user experiences to help consumers simplify their important health insurance purchases. is owned and operated by HealthCare, Inc. Since 2006, has been committed to improving online healthcare for U.S. consumers making purchasing decisions. Our goal is to help consumers easily research information and compare health insurance quotes from nearly 200 health insurance carriers using interactive tools and an intuitive search interface. We offer trusted recommendations and a comparison shopping experience to simplify decision-making, allowing consumers to find the right health insurance plan that fits their lifestyle. To provide customers a first-rate user experience, our technology uses proprietary algorithms and data to advocate the best and most affordable insurance options. We also offer free online calculators and shopping tools to make healthcare buying easier and more efficient. We partner and integrate with industry-leading health insurance companies to help consumers enroll into plans. All of’s leading technology, tools and services are free to consumers.



Initial website release and trademarked, beginning its history as a healthcare website.

2008 - 2014

Original founders built an online care provider directory, healthcare content and health insurance state guides that attract over 1 million visitors per month.


Rolled out comparison health insurance search recommendation engine to help millions of consumers find the coverage they need.

Management Team

Jeff Smedsrud

Chief Executive Officer and Co-Founder

Jeff is a results-oriented leader who has built and grown companies from back-of-envelope ideas to multi-million dollar, profitable and scalable entities with a focus on health insurance and other consumer-centric business models. He is a serial entrepreneur who has started several businesses – four of which have been acquired by publicly traded companies.

Creative thinker who has been a presenter at dozens of national trade conventions. Active marathon runner and member of Seven Continents Club -- one of only 200 or so individuals to run a marathon on all seven continents. Cancer survivor, charity activist and motivational speaker.

Previously, Jeff helped create and grow the fully-insured segment at The IHC Group (NYSE:IHC) from $0 to nearly $300 million in revenue in seven years. He led AMIC (NASDAQ:AMIC) to significant direct-to-consumer growth and national recognition.

Howard Yeh

Chief Operating Officer and Co-Founder

Howard is Chief Operating Officer and a co-founder of HealthCare, Inc., and oversees product strategy, revenue, online marketing, user acquisition, operations and technology for the company. He has been an owner and operator of the web business since 2007, and has 10+ years of overall experience as an investor, entrepreneur and operator in online businesses.

Most recently in 2012, he has been the co-founder of, Inc., a software-as-a-service company providing online customer acquisition tools serving over 60,000 small business users around the world. He was previously a co-founder and COO of BrokersWeb, Inc., an insurance-focused online advertising marketplace which was twice named to the Inc. 500 list of fastest-growing companies in 2010 and 2011 until its successful sale. Howard was a co-founder of the original, Inc. (from which BrokersWeb was renamed) in 2007. He also currently serves on the board of directors of Yola, Inc., an online do-it-yourself website builder that powers close to 10 million websites.

He started his career as an investment banker at Merrill Lynch’s media investment banking group, and then as a venture capital investor at VantagePoint Venture Partners. He is a 2000 graduate of the Wharton School of the University of Pennsylvania.

Julia Matseikovich

Vice President of Revenue

Julia is responsible for product development for, leading the overall UI technology strategy and advancement of products on the website. Previously, Julia was the Director of Publishers at BrokersWeb, which is owned by Vantage Media, where she was responsible for developing and expanding relationships with Insurance publishers.

Julia has spent most of her career in startups and smaller companies where one can quickly turn great ideas into reality. She appreciates the speed and innovation this type of environment has to offer, and loves the idea of wearing as many hats as she comfortably can, while contributing her maximum personal potential.

Colleen McGuire

Vice President of Communications

Colleen is a digital communications professional with nearly 20 years of experience, primarily in the health insurance field. As a member of the team, she develops content strategy, as well as sets the online brand standards for the company. Colleen also manages public relations, media relations and social community.

Prior to joining Colleen was Vice President of Marketing and Digital Strategy for IHC Specialty Benefits, a member of The IHC Group, where she led content strategy, UI experience and social community for IHC’s direct to consumer websites.

April Seifert, Ph.D.

Data Innovation Lead

Dr. April Seifert is an expert in the field of data analysis for the healthcare industry, and has spent her career using measurement and analytics to inform decision-making from both the payer and the employer perspectives. Best known for her ability to convey complex analytical findings to very broad audiences, April is responsibilities include extracting value and insight from complex internal and external healthcare data to empower consumers to make the right decisions for themselves and their families. Prior to joining, April led the analytical team that supported the self-insured health plan for Target Corporation. She also served part of her career as Lead Healthcare Analyst at Medica Health Plans.

Dr. Seifert holds both her Masters of Science and Ph.D. from the University of Nebraska-Lincoln, where she earned her doctoral degree in Social Psychology. Outside of work, April enjoys cooking, travel, and skydiving.

Marianne Delionado

Vice President of Sales

Marianne leads sales and client service initiatives for, while building third-party partnerships, leveraging new business development opportunities and increasing revenue. With over 10 years of experience, she enjoys the speedy start-up world, building divisions quickly and efficiently. She has worked for various companies in the online marketing space such as BrokersWeb, Text Link Ads, LLC (now Matomy Media), and Clash Media Group. She has worked extensively in online customer acquisition specifically for the insurance vertical, where she has experience selling performance-based advertising to insurance carriers, agencies and marketers at scale.