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Colleen McGuire (Editor)

Vice President of Communications

Colleen McGuire is a writer at heart, a public relations professional by trade, and a self-proclaimed insurance geek. For fun she blogs, travels and takes a lot of pictures along the way.

April Seifert, Ph.D.

Vice President of Data Analytics

Dr. Seifert likes using data to make decisions, and thrives on taking complex information and transforming it into understandable, actionable resources. When she’s not crunching data, April enjoys jumping out of airplanes and occasionally staying inside them to travel the world.

Jeff Smedsrud

Chief Executive Officer

Jeff has been a healthcare reform advocate for much of his career. Creative thinker, public speaker, marathon runner, cancer survivor, charity activist and motivational speaker.