Kim serves as a key advisor and senior subject matter expert on employer-sponsored benefits and communications. She founded DirectPath’s compliance and communications team, which provides strategy, content development, and management services that drive business results through effective communications. An industry leader, she is often quoted in publications, including the Wall Street Journal, CNBC, Forbes, Consumer Reports, and Employee Benefits News. Kim works closely with sales, marketing, and product development to explore the potential impact of new regulations on customer segments, and to develop new products and services to support current and anticipated needs.