Howard Yeh
CEO and Co-Founder
Howard Yeh
CEO and Co-Founder
Howard leads HealthCare.com as its CEO, and co-founded the new HealthCare.com in 2014. He was also an original founder of HealthCare.com in 2007. He is an investor in the company and serves on the Company’s board of directors.
Before HealthCare.com, Howard co-founded ContactUs.com in 2012, a marketing software company that was acquired in 2015 by WorkWave. He was previously a co-founder and COO of BrokersWeb, which was successfully acquired in 2011. Previous to that, he was a venture capital investor at VantagePoint Capital Partners and an investment banker at Merrill Lynch. He graduated from the Wharton business school at the University of Pennsylvania in 2000.
Jeff Smedsrud
President, Insurance Services & Co-Founder
Jeff Smedsrud
President, Insurance Services & Co-Founder
Jeff is a co-founder of HealthCare.com and founder of Pivot Health (acquired by HealthCare.com in Feb. 2018). Following the acquisition, Jeff is President, Insurance Services for HealthCare.com and continues the leadership of the Pivot Health business.
He is a results-oriented leader who has built and grown companies from back-of-envelope ideas to multi-million dollar, profitable and scalable entities with a focus on health insurance and other consumer-centric business models. He is a serial entrepreneur who has started several businesses – four of which have been acquired by publicly traded companies.
Creative thinker who has been a presenter at dozens of national trade conventions. Active marathon runner and member of Seven Continents Club — one of only 200 or so individuals to run a marathon on all seven continents. Cancer survivor, charity activist and motivational speaker.
Previously, Jeff helped create and grow the fully-insured segment at The IHC Group (NYSE:IHC) from $0 to nearly $300 million in revenue in seven years. He led AMIC (NASDAQ:AMIC) to significant direct-to-consumer growth and national recognition.
Jose Vargas
President & Co-Founder
Jose Vargas
President & Co-Founder
Jose is an investor, board member and co-founder of HealthCare.com. He is serial internet entrepreneur who has been building and growing companies for over 14 years. Previously, he was the founder and CEO of MailCreations.com which was acquired by a publicly traded, Japanese company in 2004. In 2007, he co-founded the predecessor to the current HealthCare.com. That company acquired BrokersWeb, a pay-per-click marketplace for insurance, and the combined company was acquired in 2011 by Vantage Media. Jose also co-founded BlueKite, a FinTech startup developing cross-border payments that was acquired by Xoom Corporation. He is a board member of Autobytel, HealthCare.com and PeopleFund.
Sergio Vela
CTO
Sergio Vela
CTO
Sergio brings more than 15 years of experience in the online industry mostly in technology, product development and marketing. At as CTO of HealthCare.com, Sergio oversees the company’s technology & product strategy, leading the Engineering, Product, Data, DevOps and Conversion Optimization teams.
Prior to HealthCare.com, Sergio was Chief Technology Officer at Vantage Media, a leading advertising technology company, which he joined by way of acquisition after a merger with Sergio’s previous company, BrokersWeb (originally called HealthCare.com, Inc. and renamed in 2010), where he was part of the founding team in 2007.
Before HealthCare.com, Sergio was CTO of ClickDiario Network, the largest Spanish language advertising network, that was acquired by News Corp. Mr. Vela also served as Senior Developer for Terra-Lycos, overseeing a network of portals in a number of countries such as USA, Mexico, Central America, Colombia and Argentina. Sergio holds a B.S. in Computer Science from Universidad Francisco Marroquin and a MBA from UNIS Business School.
Marianne D. Liberatore
VP, Sales
Marianne D. Liberatore
VP, Sales
As VP of Sales at HealthCare.com, Marianne leads sales and client service initiatives for HealthCare.com’s online advertising business.
Her responsibilities include building third-party partnerships, leveraging new business development opportunities and increasing revenue. With over 10 years of experience, she enjoys the speedy start-up world, building divisions quickly and efficiently. She has worked for various companies in the online marketing space such as BrokersWeb, Text Link Ads (now Matomy Media), and Clash Media Group. She has worked extensively in online customer acquisition specifically for the insurance and online education verticals, where she has experience selling performance-based advertising to insurance carriers, agencies, universities and marketers at scale.
Flávio Rodrigues
VP, Paid Media
Flávio Rodrigues
VP, Paid Media
Flávio Rodrigues is HealthCare.com’s VP of Paid Media, and is growth initiatives centered around traffic acquisition.
He comes from eDreams, an online travel company that is the largest online flight booking company in the EU, where he was the Global SEM Lead for Tools & Enablement. Flávio is an expert in managing large-scale direct response SEM/PPC programs and has a passion for developing scalable solutions that allow for efficiency gains. Previously, he was an SEM team leader and campaign manager at eDreams overseeing millions of dollars in monthly ad spend and working with cross-functional product, UX, development and data teams. He holds a B.S. Marketing Management; Postgraduate Foresight, Strategy & Innovation.
Brian Joyner
VP, Product
Brian Joyner
VP, Product
Brian leads the product team at HealthCare.com. Along with focusing on improving current site features, Brian will be working to add new customer-centric features with the goal of using technology to make shopping for health insurance and managing healthcare costs simpler and easier.
Prior to joining HealthCare.com, Brian was an early member of Bounce Exchange where served in a variety of roles including leading one of the company’s largest client portfolios (with clients such as Lufthansa Airlines and GrubHub/Seamless) and heading the Automated QA Team, where he developed automated tools supporting 50+ engineers critical to rapidly scaling the company into the global leader of behavioral marketing automation. While a key member of the accounts team, Brian learned to code, a skill he used to develop the MVP of Bounce Exchange’s ‘Instant Retargeting’ technology. Before Bounce Exchange, Brian worked at a variety of digital marketing technology startups. Brian is a graduate of the University of North Carolina – Chapel Hill.
Todd Faucher
VP, Revenue
Todd Faucher
VP, Revenue
Todd Faucher has 20 years of experience in the online insurance sales industry, and is an integral part of the senior leadership team at HealthCare.com.
Todd created HealthInsuranceFinders.com, which grew to one the most recognized health insurance websites on the internet. On the back of the success of HIF.com, Todd started BrokersWeb in 2004, which became one of the leading PPC traffic sources in the insurance industry. BrokersWeb was sold to HealthCare.com in 2008, and then to VantageMedia (Katch) in 2010. Todd has been part of the executive team throughout these transitions and has now returned to HealthCare.com to help manage their revenue initiatives.
Jessie Lee
VP, Product
Jessie Lee
VP, Product
Jessie is part of the product management team at PivotHealth.com. Along with focusing on improving current site features, Jessie will be working to add new customer-centric features with the goal of using technology to make shopping for health insurance a delightful experience.
Prior to joining HealthCare.com, Jessie was Product Manager at CoverWallet, a leading InsureTech start-up focused on Property & Casualty insurance for microbusinesses; and Head of Customer Success and Product at Mira Financial, a life insurance startup focused on developing life insurance solutions for diabetic customers. In her free time, Jessie enjoys traveling and attending improv and comedy shows. Jessie graduated with an MBA in real estate and finance from the Wharton School, University of Pennsylvania.