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A non-government resource, powered by health insurance experts.
A non-government resource,
powered by health insurance experts.
Press Releases
October 19, 2015 Launches Intuitive Plan Recommendation Engine

New York, NY, October 19, 2015 . . ., the nation’s leading health insurance search engine and comparison tool, announced today the launch of its new website, which features an intuitive plan recommendation search engine that walks consumers through their personal healthcare needs and suggests the plans that may be best suited for them. The newly re-launched site is live today at and available in time for the start of open enrollment on November 1.

Virtually every American is required to have health insurance under the Affordable Care Act (aka Obamacare), and up to 19 million have been purchasing insurance themselves through government-sponsored insurance exchanges, direct from carriers, or private sites like Unfortunately, many Americans choose plans with the lowest premiums and highest deductibles, resulting in “unaffordably cheap” insurance. A recent study found that nearly half of all Americans can’t afford the $5,000 family deductible found in many lower-premium Bronze plans.

“Watching this trend develop during previous open enrollment cycles, we felt that too many consumers were buying their health insurance like they buy their auto coverage,” said CEO Jeff Smedsrud.” They know they must have it, but think they’ll never actually use it, so they choose the cheapest plan, only to struggle later on with deductibles and out-of-pockets they can’t afford. So we completely re-designed the site top to bottom and, at its core, incorporated a question-and-answer-based recommendation engine. The engine walks consumers through their typical healthcare consumption, including things like doctor visits and prescriptions, and then suggests the plans that align consumers’ total costs to their healthcare budget.”

Features of the Version 2.0 website include:

“We are making daily changes and improvements to our website based on the evolving needs of our customers. We expect steady growth in the number of consumers that use to help them find the best health plan. In the last 12 months, more than 500,000 consumers have used our services, and we expect that to surge significantly during the open enrollment period,” said Smedsrud.


Privately-owned is the nation’s leading search engine and comparison tool for shopping of health insurance coverage. The unbiased website features virtually all state-based exchange plans, federal exchange plans and many private, off-exchange plans. Using interactive tools and innovative technology, continues to grow its technology, interfaces and services to help consumers compare health insurance costs and subsidies for free, and enable them to purchase their insurance online, over the phone with a licensed advisor, or in person with a local agent. Founded in 2006 as a healthcare services company,’s goal is to help consumers easily research information and compare health insurance quotes from insurance carriers using interactive tools and innovation. Using trusted recommendations and a comparison shopping experience to simplify decision-making, consumers can find the right health insurance plan that fits their lifestyles. The site also offers online calculators and shopping tools to advance consumer healthcare literacy. With millions of visitors each year, partners and integrates with industry-leading health insurance companies to help consumers enroll into plans. is based in New York and has offices in Miami and Minneapolis . For more information, visit