NEW YORK, Feb. 4, 2016 /PRNewswire-iReach/ — HealthCare.com, a leading consumer search engine for individual health insurance plans, announced today that it experienced record growth during its second-ever open enrollment period, which ended January 31st. Launched in 2014, the privately owned HealthCare.com has emerged as one of the most-visited online health insurance destinations. During the three-month period of the 2016 Obamacare open enrollment, HealthCare.com connected almost one million health insurance-seeking consumers with health insurance carriers, brokers and exchanges, which in aggregate represented a year-over-year growth of approximately 400%.
“Our record growth was due to a combination of growing consumer demand, enhancements made to our proprietary comparison tools, and importantly, our ability to identify and nurture in-market health insurance consumers. The end result is a better way to match consumers with those who can enroll them in the health plans that fit them best,” said Howard Yeh, President of HealthCare.com. “Our commercial partners find that we can deliver new members at an attractive cost per enrollment, making us a cost-effective online acquisition channel at a time when insurance carriers are adapting to the new economics under the Affordable Care Act.”
“In the coming months, we will expand the initial approach we’ve taken in the Obamacare market into the growing senior health insurance market, while continuing to improve tools, data and features for under-65 health insurance consumers. In the end, we measure ourselves on how successfully we deliver value to users seeking healthcare coverage,” Yeh continued.
Through its proprietary search, comparison and recommendation tools, HealthCare.com provides healthcare consumers with:
For advertising and fulfillment partners, HealthCare.com offers to health insurance brokers, carriers and healthcare exchanges a highly efficient channel to sell their products and services to a targeted audience focused on the purchase of healthcare. In addition, the company rolled out in October 2015 a proprietary ad platform called HealthCare.com Featured Ads built for advertisers to target and segment consumers actively searching HealthCare.com. The platform enables users to pick the carrier that offers health plans that fit them best, while allowing different ways to facilitate the enrollment: a) directly on the carrier’s website, b) through that carrier’s in-house contact center, or c) emailing the application directly to the prospective customer.
Media Contact: Colleen McGuire, Healthcare, Inc., (305) 777-7890, firstname.lastname@example.org