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A non-government resource, powered by health insurance experts.
A non-government resource,
powered by health insurance experts.

Editorial Standards

A National Leader in Health Insurance Information Since 2007 has been helping people make better health insurance choices since 2007. We help connect people with health insurance plans through our recommendation portal while also providing helpful information throughout the buying process. Our goal is to explain health insurance and healthcare options in a way that is easy to understand. Since we’re not run by a government office or insurance company, we’re able to provide a broad range of information.

Editorial Standards and Guidelines

We write for our readers. We understand that choosing health insurance is a difficult task. We also understand that it can have an outsized impact on you and your family. That is why we strive to provide the most accurate and up-to-date information to you. Our rigorous writing process ensures that each and every piece of content is written and reviewed by experts who have the end consumer in mind.


Why do we write what we write?

We write about health insurance, which is what we know best, and other topics we feel may help inform you about health insurance. Healthcare and Insurance are complicated topics that not many Americans really understand. We want to make sure that every single American has access to clear, easy to understand, and accurate information around their healthcare. Healthcare is a serious matter for many Americans and it’s a serious matter for us as well.

Every piece of content is written and reviewed with three core principles in mind.

Our opinions and editorial decisions are made without influence from advertisers. But we may receive compensation from advertisers if you use our tools or join a plan after visiting our site.

Who researches and writes our content?

We work with a range of insurers, financial experts, policy wonks, and even doctors to produce great content and recommendations. Our team of writers have been featured in the New York Times, Health Affairs, Forbes,, and many other amazing outlets.

We also utilize the knowledge and expertise of healthcare and health insurance professionals to review every single piece of content on our website. We rely on their over 100 years years of collective knowledge in the industry to make sure the information we provide our readers is accurate, objective, and helpful.

Who is responsible for

We’re owned and operated by a group of longtime insurance investors. They are joined by a hardworking team with extensive experience in the health insurance, digital marketing, and content publishing space. Learn more about us.

Does provide health insurance and health care services? does not provide individual or customized insurance, healthcare, legal, or  tax, services. Every individual’s situation is unique so we recommend consulting a qualified professional before making any final decisions.

Are the prices quoted on fair?

We show you the same price for health insurance that you would find through an agent or a government website. This is also required by law.

How does make money?

We make money by referring users to locally-licensed insurance agents after they’ve received a plan recommendation. We present health insurance and Medicare coverage options to our visitors (either plans themselves or third-party websites). We then match users to independent, licensed health insurance agents who will help you finish signing up. may earn revenue for leads, clicks, calls and applications generated, and may be compensated by its advertisers for sponsored products and services.

Are you a government website?

No, is not a government website. We’ve been connecting people with health insurance since 2007 (The government website,, was launched in 2014).

How can I hear less from

Contact us here to be placed on our Do Not Call list.

If you called a phone number listed on, then you were connected to a locally-licensed agent or broker who is not affiliated with If you were not satisfied with that independent agent, we can inform the independent agent who you connected with to stop contacting you.