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A non-government resource, powered by health insurance experts.
A non-government resource,
powered by health insurance experts.
Press Releases
October 22, 2014

Dr. April Seifert Joins To Lead Data Innovation Team

New senior leader will use company’s analytical environment to enrich data and provide useful information for health insurance consumers

Miami, FL (October 22, 2014), the leading privately owned health insurance comparison tool featuring nearly 180 carriers and more than 90,000 health insurance plans, announced the addition of Dr. April Seifert to its leadership team. Dr. Seifert, who holds a Ph.D. in Social Psychology, will serve as Data Innovation Lead for the organization, and will focus her efforts on helping consumers make better health insurance decisions.

Dr. Seifert is an expert in the field of data analysis for the healthcare industry, and has spent her career using measurement and analytics to aid the decision-making process for both individuals and employers. Dr. Seifert will be responsible for extracting data values and insight from’s internal database, and convert complex algorithms into common-sense information to empower individual decision-making when choosing a health insurance plan. She will also analyze external data in the marketplace and provide consumers with information that can help them make the right healthcare decisions.

“I’m thrilled to be part of the team. One of the greatest pleasures in my work is taking raw data and converting it into usable information that is easy for anyone to understand. Health insurance is extremely complex, but with the right information regarding coverage and care, consumers can make educated choices. I also hope to analyze consumer behavior and teach individuals to use their healthcare more effectively. We have the opportunity to demystify this industry and educate millions of Americans about how health insurance really works before they purchase a plan,” said Dr. Seifert.

Prior to joining, Dr. Seifert led the analytical team supporting the self-insured health plan for Target Corporation. She also held a Lead Healthcare Analyst position at Medica Health Plans and has chaired a measurement committee for Minnesota Community Measurement during her career.

“We are committed to helping consumers lower costs by making better, more informed decisions. We are happy to have Dr. Seifert as part of the growing team; she is a healthcare industry expert who understands the complexity of health plans, and has the ability to evaluate and convert data into information that is easy to understand and easy to use,” said Dr. Jeff Smedsrud, Chief Executive Officer of

A resident of Minneapolis, Dr. Seifert holds a Bachelor of Science degree with Honors from North Dakota State University, and earned her M.A. and Ph.D. from the University of Nebraska-Lincoln.



Since 2006,, a privately-held technology company, has been committed to improving online healthcare for U.S. consumers making purchasing decisions. Our goal is to help consumers easily research information and compare health insurance quotes from nearly 200 health insurance carriers using interactive tools and an intuitive search interface. We offer trusted recommendations and a comparison shopping experience to simplify decision-making, allowing consumers to find the right health insurance plan that fits their lifestyle. To provide customers a first-rate user experience, our technology uses proprietary algorithms and data to advocate the best and most affordable insurance options. We also offer free online calculators and shopping tools to make healthcare buying easier and more efficient. With over 1 million visitors each month, we partner and integrate with industry-leading health insurance companies to help consumers enroll into plans. All of’s leading technology, tools and services are free to consumers. For more information, visit