Call now for a quote: 833-962-2720


Text Size

A non-government resource, powered by health insurance experts.
A non-government resource,
powered by health insurance experts.


We’re, an online healthcare company working to help Americans compare health insurance options.

Who We Are is a privately-owned company whose mission is to help consumers make better healthcare decisions. We’re a team of 42 people located in NYC, Miami and Guatemala City.

Awards & Recognitions has been recognized as one of the fastest-growing and innovative companies in North America with prestigious awards from:

Our History

The story spans 10+ years of work and focus to make healthcare more accessible for everyone. Starting in 2006, we acquired the domain name and set out to empower consumers with better healthcare information and help them make better decision. A new chapter began in 2014 with a new mission and vision for the company. Is Born in 2006

The domain name was acquired and the company “, Inc.” is founded. The founders included the entrepreneurial team behind PeopleFund and a number of other prominent Internet ventures.

May 2006

Original Website Launches

The original is launched as an healthcare information portal, featuring a symptom checker, medical dictionary and drug encyclopedia. The site also featured a doctor and healthcare provider directory which powered a healthcare provider search not only in our own site, but also on other sites such as AOL Health, EverydayHealth and the Miami Herald.

October 2007 Enters the Health Insurance Vertical acquires, a health insurance comparison website, and shifts its focus as a business towards performance marketing solutions for health insurance marketers.

August 2008

The Original Makes the Inc. 500 for the First Time makes the Inc. 500 list as the 20th fastest-growing company in North America and #1 fastest-growing in the insurance category.

August 2011

Leading Online Marketing Company Acquires’s Insurance Marketing Business

The insurance marketing business is acquired by a Los Angeles-based online marketing leader. The original website remains with the original founding team and is incorporated as HealthCare, Inc.

September 2011

End of the First Chapter of

The First Open Enrollment Period Under Obamacare Begins in 2013

The first Obamacare Open Enrollment Period begins for healthcare consumers under the Affordable Care Act.

November 2013

New Founder Joins the New, Pre-Launch

Health insurance veteran, Jeff Smedsrud, joins as a founder of the new, which is incorporated as HealthCare, Inc., a new Delaware corporation.

March 2014

New Launches

HealthCare, Inc. launches the new website featuring a search and comparison engine for health plans, and a performance advertising channel for healthcare companies. Howard Yeh, a founder in the original, rejoins as a founder.

September 2014 Raises $9.5M in Series A Funding

HealthCare, Inc. announces the completion of a $9.5 million Series A investment, led by Jeff Boyd and Bob Mylod – former CEO and CFO of the Priceline Group respectively, and the founding team members of, PeopleFund and other prominent individual investors.

December 2014 Expands Business to Senior Healthcare launches a Medicare Supplement comparison and advertising category.

March 2016 Places on the 2016 Red Herring 100 is named as one of the Red Herring 100 most innovative companies in North America.

June 2016

The New Makes It on the Inc. 5000 and Inc. 500 makes the Inc. 5000 and Inc. 500 list of fastest-growing private companies, with an overall ranking of #388.

August 2016 Launches launches as a new consumer property for Medicare-eligible seniors to show Medicare Advantage, Medicare Part D and Medigap plans.

October 2016 Ranks on the Deloitte Fast Technology 500 is named to the Deloitte Fast Technology 500. Ranked in the top 100, the company gains recognition as one of the fastest growing public and private technology companies. 

November 2016 Reaches 2 Million Consumers in 2016 announces that its technology platforms connected over 2 million consumers to its network of licensed insurance brokers, insurance carriers and licensed web-based entities in 2016.

January 2017 Launches Consumer Publication, “The Checkup” announces the launch of “The CheckUp”, an online healthcare consumer publication.

June 2017 Grows to 40 People

The team grows to 40 people between offices in New York City, Miami and Guatemala City.

July 2017 Gets Ranked on the 2017 Inc. 500

For the second consecutive year, is named in to the Inc. 500 list of fastest-growing private companies in North America, rising to #148 overall and #2 in the insurance category.

August 2017 Acquires Pivot Health acquires Pivot Health, a leading direct-to-consumer provider and manager of specialty insurance products.

February 2018


Healthcare plans in our database

1.7 million

Quotes provided per year


Phone calls to health insurance agents




Office locations in NYC, Miami and Guatemala City


In funding from industry veterans

Investors is backed with over $9.5M in angel funding from industry veterans with leadership positions at companies including the Priceline Group,, PeopleFund, Oxford Health (now part of UnitedHealthcare), Dropbox, Redfin, Autobytel and BrokersWeb.